6 Critical Tips for Marketing to the Marketer
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. IfRead More…
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start. IfRead More…
Many platforms have embraced native advertising in recent months. This columnist explores how it’s been going so far for Polyvore, Pinterest, Instagram and Tumblr. Native ads are ads that appear within aRead More…
The real world of data in advertising is complex and varied – is it available, not available or does it need to be generated in a customized way? Data as a wordRead More…
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Pinterest has streamlined its search interface, in addition to adding trending topics and spellcheck.Read More…
Snapchat is very popular with Millennials, while McDonald’s is not. Could McDonald’s glean some of that popularity, being the first brand to use the platform’s geolocation filters? On Monday, McDonald’s became theRead More…
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Brands strive to give consumers an experience theyRead More…
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. SocialRead More…
LinkedIn’s Nellie Chan offers the following insight into Asia’s affluent Millennials and how to engage with them through social. In Hong Kong, millennials (a person born in the ’80s and ’90s) accountRead More…
While happiness isn’t a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. At a recent conference,Read More…
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Marketers should consider the manyRead More…