Whether it’s a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here’s a step-by-step guide for dealing with the fallout. Brands are only… well, they’reRead More…
How to earn Cubs status for your email program
Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats. As a lifelong fan ofRead More…
4 ways to stop throwing your content away
Effective execution of a content marketing campaign is easier said than done. Here’s how you can create an efficient, organized strategy to generate ROI and increase brand awareness. Guest column by DanRead More…
Brand humanity: how to advertise relevance
Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products’ overall social relevance. The change in consumer perceptions in advertising along withRead More…
Yahoo Gemini slows down Q3 paid search growth
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgetsRead More…
Does an app exist if it is never used?
Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Does an app exist if it is never used? This is a poignantRead More…
10 ways online retailers can use urgency to increase conversions
Creating a sense of urgency in the customer’s mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery,Read More…
4 ways to create personalized marketing messages
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. If I were to askRead More…
Tweets of the Week: From #AllDayBreakfast to #GreenPoop
Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. The Martian may have premiered in September, but this week, NASA effectivelyRead More…
Analytics Agencies: What’s the Right Fit?
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Much as in webRead More…