During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how youRead More…
Should Your Brand Be on Snapchat?
Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn’t for every brand. Find out what industry participants think about the platform. Snapchat has evolved from aRead More…
What Are Some of the Best Practices for Visual Content Marketing?
When it comes to visual content, what are some big dos and dont’s? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share theirRead More…
Social Content Helps Fast Food Brands Beat Stigma
Fast food bucks today’s healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes.Read More…
3 Steps to a Better Site Redesign
Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. RememberRead More…
Beverage Brands Illustrate Importance of Online Content for Offline Products
Soft drink and beer brands aren’t exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it’s how they stay on consumers’Read More…
Yahoo’s Top Tips for Writing Copy That Converts
Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. DigitalRead More…
Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin
Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Instagram is perhaps oneRead More…
4 Best Practices for Creating a Custom Content Strategy
Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Guest column by Lauri Baker,Read More…
How to Use Data to Find New Markets
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. “Should I target Japan or China?” “Which country website shouldRead More…