Seven ways startups can spend their marketing resources without relying on SEM. When you’re just starting out and budgets are restricted, earmarking dollars in your marketing budget for an SEM campaign mightRead More…
Will business consulting companies become a big threat to agencies?
Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue? The digital marketing landscape is constantly evolving, andRead More…
Why start-ups need content marketing
A quality content marketing strategy is essential for any business, but it’s especially important for start-ups because it helps to drive conversions. Content marketing is an extremely powerful tool that marketers areRead More…
How to make data actionable by using segments
Here’s how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions. Long and loud have been the complaints about aRead More…
Setting up email CRM to drive the purchase journey
As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Customer relationship management (CRM) is making a comeback.Read More…
What's the best email frequency and how do you find it?
The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many and not enough email. The question ofRead More…
Why we need to rethink the creative brief
Though traditional creative briefs may seem irrelevant in today’s campaign strategy, here’s how this updated version of the tactic is conducive to contemporary marketing practices. Last week, at the 4A’s Strategy Festival,Read More…
How to remarket your way to a better ROI
Remarketing provides marketers with another opportunity to target and convert potential customers. Here’s how you can effectively execute this and ultimately earn greater ROI. The secret to increasing ROI isn’t really allRead More…
Hashtag hijacking doesn't have to live and die on Twitter
Brands tweet about trending topics all the time, but they don’t always use the platform’s powerful reach in order to promote themselves beyond a Twitter conversation. Brands tweet about trending topics allRead More…
What can marketers do now that Amazon Text Ads are a no go?
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns. Just two monthsRead More…