The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news.
Shortly after 14-year old inventor Ahmed Mohamed was arrested because his homemade clock was mistaken for a bomb, #IStandWithAhmed began trending on Twitter. Talkwalker data shows the hashtag generated almost 1 million mentions mid-week. One Tweet from President Barack Obama garnered more than 400,000 retweets alone.
Cool clock, Ahmed. Want to bring it to the White House? We should inspire more kids like you to like science. It's what makes America great.— President Obama (@POTUS) September 16, 2015
Brands embracing the hashtag included Twitter, Google Science Fair and NASA.
Hey Ahmed- we're saving a seat for you at this weekend's Google Science Fair...want to come? Bring your clock! #IStandwithAhmed— Google Science Fair (@googlescifair) September 16, 2015
Sunday saw a throwback to the 1980s as the trending #VideoGamesDay gave marketers plenty to play with. eBay kept the content in context, while Jimmy John’s went with a Pacman GIF to promote its sandwiches.
Other brands on board with #VideoGamesDay included Wrigley’s Juicy Fruit, which had a fun little video, and Red Bull India, which chose one of the world's most famous video game personalities, Super Mario, as its celebrity endorser. Nissan (Read more...) tweeted a short video, which certainly didn't miss the mark.
Walt Disney World had a cute Tweet, complete with sound, to promote its Frontierland Trail.
Although two months early, #VideoGamesDay also lent itself perfectly to the Pixels Movie, which posted a number of promotional tweets in July in the form of GIFs, including references to Tetris and Frogger.
It was a busy week on Twitter in Australia, after the country saw off another prime minister on Monday. This Twitter reverb shows #LibSpill, #AusPol and other hashtags relating to the wider conversation peaking at 1,800 tweets per minute at 10.30pm on Monday. In the 24 hours following news that the Australian Liberal Party had voted to replace embattled prime minister Tony Abbott with Malcolm Turnbull, there were 660,000 mentions.
Politics isn't an easy topic for brands to jump on, but this tweet from the Taroona Fire Brigade, referencing the appointment of the country's fourth prime minister in just five years, came close to nailing it, garnering more than 3,000 retweets.
A reminder that Australia getting a new prime minister is an ideal time to check the battery in your smoke alarm.— Taroona Fire Brigade (@taroona_fire) September 14, 2015
Trending under the hashtag #TheBachelorAU, The Bachelor Australia finale became one of the most-tweeted shows, generating more than 7 million impressions.
Brands seemed to miss a golden opportunity but animal welfare group RSPCA gave it a go with this Tweet:
In terms of personal branding, and connecting with a younger generation of voters, it was New South Wales state premier Mike Baird who garnered the most retweets for his running commentary of the show.
He seems very sincere for a guy who is two-timing, live on TV. This is only a 30 minute show, right? #TheBachelorAU— Mike Baird (@mikebairdMP) September 17, 2015
I can't take any more. Off to bed. Key learning: Cabinet decision making might be a lot simpler with a rose ceremony process. #TheBachelorAU— Mike Baird (@mikebairdMP) September 17, 2015
Homepage image courtesy The Bachelor Australia
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