The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? American chiefRead More…
Travel Brands Master Email Marketing While Retailers Miss the Mark
What email marketing skills can retailers learn from the strong performance of the travel industry? Travel brands see higher open rate and click-through-rate than other industry verticals, while retailers have the lowestRead More…
Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games
The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Shortly after 14-year old inventor Ahmed Mohamed was arrested because his homemade clock was mistaken forRead More…
Does Your Brand Need a Human in the Loop?
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Brands haveRead More…
The X Factor of Excellent Email
The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. User experience (UX) is moreRead More…
Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?
The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should be clearly labeled to distinguish between what is paid advertising and what isRead More…
Digital Transformation or Extinction: Q&A with Hasbro’s Victor Lee
In advance of his upcoming opening keynote at ClickZ Live Chicago, we caught up with Victor Lee, Senior Vice President of Digital Marketing at Hasbro. In advance of his upcoming opening keynoteRead More…
Using Social Listening for Integrated Insights
Here’s a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Over the last few years, the marketing industry has seen a global shift of interestRead More…
Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition
In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Facebook’s chief executive officer (CEO) Mark Zuckerberg posted his first live streamRead More…
Why Periscope Is the Next Big Thing in Social Media
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. As socialRead More…