Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale’s Dream, and a fair trade K-Cup offering. When Keurig, actor Hugh Jackman, and Jackman’s New YorkRead More…
Most people don’t seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. By guest columnist Matt McGowan, GoogleRead More…
The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. The global launch of Facebook Lite forRead More…
This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Twitter was a huge source of news this week. On Monday, #CallMeCaitlyn broke President Obama’s record by gainingRead More…
Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Earlier thisRead More…
Pinterest has unveiled transactional pins. Will its “Buy Button” work better than Twitter’s and Facebook’s version? Pinterest has already offered a slew of paid advertising units. Now the platform is tapping intoRead More…
In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Instagram is expanding its advertising capabilities, making itRead More…
The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Twitter has added automatedRead More…
This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Twitter got pretty summery this week, which was appropriate, since Monday was Memorial Day.Read More…
Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Laughter is a universal language and one of ourRead More…