Tweets of the Week: #LoveWins
This week’s tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Twitter has gone intoRead More…
Snapchat Leads to 'Bestie Brands' #CZLTO
It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ LiveRead More…
VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes
In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Tinder is gaining popularity among Millennials, asRead More…
Five Social Actions that can Help You Convert
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentionsRead More…
Are You Adhering to the FTC's New Social Media Guidelines?
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews. This month, the FederalRead More…
Dr Pepper Crosses All Platforms with Social Media Influencers
Rather than confining content to a single platform, Dr Pepper incorporates Twitter, Snapchat, Instagram, Vine and Periscope in its first foray into social influencer marketing. Dr Pepper is going all-in for itsRead More…
Meet the CMO Behind the Transformation of America's (Favorite) Diner
Largely through clever social feeds, Denny’s has turned its older image around since John Dillon, now the chief marketing officer, joined the chain’s marketing department eight years ago. Denny’s has had somethingRead More…
Microsoft Tops LinkedIn’s List of Top 10 Global Brands
Beating out Forbes, The Wall Street Journal and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands. Microsoft leads content marketing on LinkedIn,Read More…
Tweets of the Week: Send Kisses to Fathers and Loved Ones
This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. This was a pretty serious week on Twitter, between Rachel Dolezal backlashRead More…
“Discovering” Shopping: Buying Natively
Many platforms have embraced native advertising in recent months. This columnist explores how it’s been going so far for Polyvore, Pinterest, Instagram and Tumblr. Native ads are ads that appear within aRead More…