This week, Twitter went to the U.S. Open, unveiled McDonald’s latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Twitter had a packed social calendar this week:Read More…
At MTV’s Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcomingRead More…
Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day… or snarkily shut down peace offerings from competitors. ThisRead More…
Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Twitter has addedRead More…
Wendy’s and Coca-Cola’s Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Despite been reticent toward animated GIFs for years, Facebook hasRead More…
Thailand’s bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. ARead More…
After a Vanity Fair article suggested that Tinder is contributing to “hookup culture,” the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. This week wasRead More…
Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and engage with your audience. When I give presentations on social media,Read More…
With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Instagram’s mobile ad revenue is predicted to hit $2.81 billion by 2017. And this week, the platform officially switched on itsRead More…
Two rappers’ Twitter beef prompted Tweets from burger brands, Jon Stewart’s Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. One of the dominant trending topicsRead More…