Social Media Marketing

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again.

This week was a dramatic one for Twitter after Bic began the week by insulting women, Tinder publicly defended its status as a legit dating app, and JCPenney came to the rescue with a slew of well-timed compliments. 

You would think Bic learned its lesson after the Amazon "Bic for Her" fiasco, but alas, someone at the brand thought it was a good idea to celebrate women in South Africa by encouraging them to "Think Like a Man." Predictably, the brand gained international press for its bad judgment. 

After Vanity Fair, published a piece blaming Tinder for Millinneal commitment-phobia, Tinder fired back in an ill-advised, 30 Tweet social media rant that some are suggesting was a well-timed PR stunt.

The app also bizarrely claimed to have a huge following in North Korea, a claim that has since been debunked.

Since Tinder hasn't removed any of (Read more...) posts, the rant could be part of its social media strategy. What do you think? Smart move or epic fail?

Finally, JCPenney rounded out a strange week on a sweet note, by using #ShoutOutDay as a way to encourage followers to see the positive in one another and sending messages of encouragement to many followers. 

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