Here’s a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Over the last few years, the marketing industry has seen a global shift of interestRead More…
In honor of Pandora’s 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade. Guest columnRead More…
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Storytelling may be the most overused buzzword in marketingRead More…
This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of digital marketing. While you could reasonably argue that every age isRead More…
Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn’s Nellie Chan. Before the invention ofRead More…
In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. “Perfection is achieved,Read More…
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be inRead More…
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom madeRead More…
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. How urgent is it forRead More…
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. As a web analyst, your role requires you to perform four major tasks: Trend and data reporting AnalyzingRead More…