What’s the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Content is king:Read More…
Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. In order to get the most out of content marketing, marketers mustRead More…
Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools. By now,Read More…
ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next “One-Stop Digital” will focus on Content Marketing, starting next week from September 29 to October 1, 2015.Read More…
The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Thanksgiving is only twoRead More…
Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content couldRead More…
Imgur’s growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Marketers have long struggled to reach the Millennial male, that elusiveRead More…
The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? American chiefRead More…
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Brands haveRead More…
In advance of his upcoming opening keynote at ClickZ Live Chicago, we caught up with Victor Lee, Senior Vice President of Digital Marketing at Hasbro. In advance of his upcoming opening keynoteRead More…