Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you – and less for your competitors. Search marketers have long debatedRead More…
McKinsey’s David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. In the first installment of this videoRead More…
The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. eBay has revealed Promoted Listings inRead More…
Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Laughter is a universal language and one of ourRead More…
Just as superheroes need to know the villains’ powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails. The Spring andRead More…
Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing. I was deep in an Excel spreadsheet,Read More…
Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. We were all kids once. And one of the best things aboutRead More…
Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? In a move to increase its retail searchRead More…
As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn’t seem to cheaply hop on the holiday bandwagon? Memorial Day is quicklyRead More…
Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it’s a concept that will totally transform customer perception and sales. There’sRead More…