Two rappers’ Twitter beef prompted Tweets from burger brands, Jon Stewart’s Daily Show departure brought nostalgia, and National Underwear Day mostly just made brands get weird. One of the dominant trending topicsRead More…
Social media’s evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. With social influencers creating loads ofRead More…
Searchmetrics’ recent report about Google’s ranking factors falls in with this columnist’s “5 R’s” SEO summary, and demonstrates the growing focus on content over keywords. Since 2012, Searchmetrics has developed a reportRead More…
Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy.Read More…
Twitter’s falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? With Twitter shares at anRead More…
This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. It’s August, which means it’s time to roundup all the recent changes in theRead More…
London’s burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips from a trip across the pond. The London tech and mediaRead More…
Facebook is going to give businesses some social customer support power that is usually provided by external management tools. In order to provide a more integrated shopping experience, Facebook is adding aRead More…
Because not all people in technology or marketing are created male, or treated equally. Women in technology companies have made a stand on Twitter, embracing and sharing images of themselves with theRead More…
Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. A recentRead More…