Social Media Marketing

Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts.

The Martian may have premiered in September, but this week, NASA effectively used the movie to further drive its sharp social media and content marketing strategy to the next level. Using a video interview with the movie's female lead, Jessica Chastain, NASA also promoted women in space.

A number of the government agency's fact and fiction tweets also generated thousands of retweets, such as this one, comparing movie spacesuits to the real thing: 

20th Century Fox used an interview between the cast of the movie and NASA astronauts with this Tweet, garnering more than 500 retweets. 

As the movie continued to skyrocket in box-office sales this week, and opened globally, brands in Asia also joined in with the tweets. Here is one example from China's official media outlet, Xinhua News Agency, under its international branding name, New China: 

#FearTheWalkingDead

Between the finale of AMC's Fear the Walking Dead and in anticipation of next week's premier of The Walking Dead's sixth season, zombies were a Twitter favorite this week. Statistics (Read more...) social data intelligence platform Talkwalker show the #FearTheWalkingDead and #FearTWD hashtags generated more than 100,000 mentions and more than 66,000 engagements over the course of the week.

As a show sponsor, KFC got a mention in this AMC sneak preview: 

#WorldSmileDay

It was #WorldSmileDay on October 3, but who noticed? Many brands seemed to miss a golden opportunity with this tag, but clever companies like the U.S. Olympic Committee, Disney, BBC One's Sherlock, Instagram and Kraft celebrated.

 #WorldTeacherDay

Monday's #WorldTeacherDay was embraced by brands, especially charity organizations. Here are tweets from Oxfam, UNESCO and UNICEF. Game of Thrones' Tyrion Lannister had a popular tweet, as did Star Wars.

 #AllDayBreakfast

Social media was McDonald's greatest weapon when it finally launched its all day breakfast on Tuesday. With a little help from its friends - or should that read, enemies - the McDonald's #AllDayBreakfast hashtag generated more than 63,000 mentions and 236,500 engagements, according to Talkwalker. 

  Here's what competitors had to say:

Dunkin' Donuts used the hashtag #BreakfastWhenevs to shift the dialogue with this Tweet:

#GreenPoop

Not to be left out of the hamburger wars, Burger King launched its black-bunned Halloween Whopper. It got more than it bargained for though when #GreenPoop began trending in the U.S. on Wednesday evening. No one was left in doubt of the burger's after effects when evidence was posted in a picture Tweet.

@BurgerKing and #HalloweenWhopper garnered over 14,000 mentions and 121,000 engagements by October 8, according to Talkwalker.

Public relations fail or marketing genius? You be the judge.

 And #GreenPoop...

Homepage image courtesy McDonald's #AllDayBreakfast

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