Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Webinars are an effective way to communicateRead More…
How does Under Armour differentiate itself from Nike via digital marketing?
With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here’s how its use of digital marketing contributes to this success.Read More…
Search and social media: a look at current trends in digital storytelling
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Storytelling has been part of advertising since theRead More…
Email testing and optimization: an in-depth look into what works
It’s imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively begin the testing process. Guest column by Ryan Phelan, Adestra. I’veRead More…
The human behind the device: achieving and measuring true engagement
Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers. For websites and social media, most marketers measure engagementRead More…
3 lessons we can learn from the most 'contagious' brands
Nobody can predict virality, though some brands come do create content that consistently gets lots of social shares. Here are three lessons from brands like Taco Bell, Delta, and…. the Kardashian Kollection?Read More…
Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Finding the right balance of communication frequency for email campaigns can be complex. Here’s how to ensure that subscribers are receptive to your messages this holiday season. We’re heading rapidly towards theRead More…
Thinking out loud: the next great marketing opportunity
The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally driven tech to engage with audiences? There’s aRead More…
The 7 commandments of monetizing your subscriber base
How proper content monetization can greatly increase your bottom line. Despite innovation in other forms of online advertising, email remains the most powerful tool for generating ad revenue. With the near-global adoptionRead More…
10 tips for Hollywood-style social storytelling
Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Brands should adopt Hollywood-style storytelling formulas to develop stand outRead More…