In this fourth annual review, we observe, compare, and analyze email marketing companies experiencing upward mobility as defined by job availability, profit, and ultimately success. The fourth edition of this annual reviewRead More…
Twitter Developes Audience Platform for Better Engagements and Video Views
Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Twitter has addedRead More…
It’s Go Time for Facebook GIF Ads
Wendy’s and Coca-Cola’s Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Despite been reticent toward animated GIFs for years, Facebook hasRead More…
IAB UK Provides Solutions to Five Major Industry Challenges
The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. The Interactive Advertising Bureau (IAB) in the U.K. has beenRead More…
Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay
Thailand’s bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. ARead More…
Amazon to Abandon Adobe Flash Next Month
Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Amazon will stop accepting Flash ads on its website orRead More…
Minimize Pricing Pain and Increase Conversion
In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and ultimately increase conversion. You have slaved over your product orRead More…
The Ultimate Marketing Plan: Revisited
Summer isn’t over yet, but now is the time to start planning your marketing strategy for the year ahead. Summer is almost over and you want to squeeze in a couple moreRead More…
How to Develop Your Own Powerful Online Brand
How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand – you. WhenRead More…
The Importance of Conversations With Consumers
Direct communication between brands and consumers is invaluable. Here’s how consumer insights can enhance marketing strategy and create campaigns of substance. CRM, surveys, panels, primary research – today’s marketers have developed anRead More…