Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. Today, delivering a dynamic andRead More…
Tweets of the Week: Labor Day Was No Match for Apple's Day
While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days. BecauseRead More…
10 Things That Changed in Advertising During the Last Decade
In honor of Pandora’s 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade. Guest columnRead More…
5 Conversion Optimization Tests to Try With Your Next Email Campaign
Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimization tests on your next campaign. Conversion optimization is theRead More…
Storytelling or Telling Stories? Why Authenticity Rules
These examples of brands effectively telling stories via advertising underscore the notion that authenticity is an integral aspect of a successful content marketing strategy. Storytelling may be the most overused buzzword in marketingRead More…
4 Strategic Tips for Building a Lasting Social Campaign in China
We Are Social’s Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. When it comes to creating strong social campaigns, one goodRead More…
Defining Fluid Leadership in an Age of Change
This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of digital marketing. While you could reasonably argue that every age isRead More…
Instagram to Democratize Ad Products, Integrate Facebook Targeting Capabilities
Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than TwitterRead More…
Three Ways to Grow Your Opt-In Email List for Free
Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list for little to no cost atRead More…
The Transformation of Publishing
Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn’s Nellie Chan. Before the invention ofRead More…