Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Instagram is perhaps oneRead More…
4 Best Practices for Creating a Custom Content Strategy
Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Guest column by Lauri Baker,Read More…
How to Use Data to Find New Markets
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. “Should I target Japan or China?” “Which country website shouldRead More…
Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials
Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according to chief marketing officers (CMOs) from Pandora and Spotify. Music isRead More…
5 Ways to Create an Irresistible Call to Action
A successful email series is only as strong as its call to action (CTA). Read through our top tips to make sure yours are truly clickable. So you’ve done everything right inRead More…
Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson
Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places. Eric Meyerson, global directorRead More…
Why Quality Content Can Help Top Rankings
Content scored high in Moz’s biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, but industry experts believe we’ll beRead More…
An Email Marketer's Guide to Smart Automation
Email automation doesn’t have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.Read More…
5 Tips to Make Sure Your Content Connects with the C-Suite
What’s the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Content is king:Read More…
How Is UGC Changing Content Marketing?
Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. “User-generated content” (UGC) may have becomeRead More…