Online Marketing Headlines

Marketers’ big test on Black Friday and beyond

Marketers’ big test on Black Friday and beyond - ClickZ Author Suzi Tripp Date published November 27, 2020 Categories 30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the […]
By : Content Team | Nov 27, 2020

Marketers play a critical role in unifying digital transformation goals

Marketers play a critical role in unifying digital transformation goals - ClickZ Author Leena Iyar Date published November 27, 2020 Categories 30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that marketers are striving to replicate over digital channels. A […]
By : Content Team | Nov 27, 2020

Can retailers have a successful holiday season without Black Friday? The short answer: Yes

Can retailers have a successful holiday season without Black Friday? The short answer: Yes - ClickZ Author Charlie Ungashick Date published November 26, 2020 Categories 30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to improve sender reputation. Identify small […]
By : Content Team | Nov 26, 2020

How marketers can manage risk and save projects during the pandemic and beyond

How marketers can manage risk and save projects during the pandemic and beyond - ClickZ Author Saranya Babu Date published November 26, 2020 Categories 30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on […]
By : Content Team | Nov 26, 2020
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Search Engine optimization Headlines

Making technical-SEO accessible to everyone

Making technical-SEO accessible to everyone - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Tereza Litsa Date published […]
By : Content Team | Oct 30, 2020

Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Tech Talk with Pi Datametrics: Controlling your content performance with the right data To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member […]
By : Content Team | Oct 9, 2020

How to adapt your SEO strategy to navigate through the pandemic

How to adapt your SEO strategy to navigate through the pandemic - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member […]
By : Content Team | Sep 24, 2020

What a digital-only world means for your marketing strategy

What a digital-only world means for your marketing strategy - ClickZ Author Luke Richards Date published August 11, 2020 Categories 30-second summary: Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Digital-first companies who have been agile in directing investment to organic search are seeing the best results. […]
By : Content Team | Aug 11, 2020
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Social Media Marketing Headlines

The holiday guide to cross-platform social media advertising

The holiday guide to cross-platform social media advertising - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Robert […]
By : Content Team | Sep 30, 2020

Leveraging the authority of LinkedIn influencers for B2B

Leveraging the authority of LinkedIn influencers for B2B - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Intellifluence […]
By : Content Team | Sep 17, 2020

How brands are creating communities and cultural moments on TikTok

How brands are creating communities and cultural moments on TikTok - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content […]
By : Content Team | Sep 2, 2020

The what, why, and how of TikTok’s advertising gold rush

The what, why, and how of TikTok's advertising gold rush - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content […]
By : Content Team | Aug 21, 2020
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Email Marketing Headlines

Tech Talk with Maropost: Cloud-based unified marketing automation platform

Tech Talk with Maropost: Cloud-based unified marketing automation platform To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Catherrine Garcia […]
By : Content Team | Oct 23, 2020

Foolproof email hacks for stressed marketers

Foolproof email hacks for stressed marketers - ClickZ To access the Tech Talks we ask that you register your details or login. There is no charge. Member benefits: Unlimited access to all Tech Talks Access to all articles and newsletters Exclusive invitations to virtual roundtables and events Access to member content Author Danielle Gustafson Date […]
By : Content Team | Aug 25, 2020

Email-focused personalization is top priority for marketers

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal […]
By : Content Team | Dec 23, 2019

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy, becoming more sophisticated at leveraging data to better understand customers and maximize engagement with them The partnership with Phrasee saw JOANN achieve 10% […]
By : Content Team | Nov 21, 2019
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