Online Marketing Headlines

LinkedIn report: Many marketers are measuring ROI wrong

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of verticals across 19 countries, and […]
By : Content Team | Oct 29, 2019

96% of global consumers expect brands to respond within 24 hours to an issue

Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions. Content produced in collaboration with Selligent Marketing Cloud. The connected consumer […]
By : Content Team | Oct 15, 2019

Gartner: Marketing budgets fall for the first time since 2014

Marketing budgets fell below 11% of company revenue this year for the first time in five years, according to Gartner’s latest annual “CMO Spend Survey” [registration required]. In spite of the drop — from 11.2% to 10.5% this year, 61% of CMOs expect their budgets to rebound next year. But the bad news is that […]
By : Content Team | Oct 3, 2019

A dissection of modern-day event marketing strategies

If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion. A new, data-driven era is now sweeping into the industry, bringing an increased emphasis on personalization, measurement and, of course, ROI. If you’re […]
By : Content Team | Sep 26, 2019
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Search Engine optimization Headlines

How Alexa and Siri are changing SEO: AI and Voice Search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]
By : Content Team | Jul 24, 2018

Customers are obsessed with digital research to optimize their real-world experiences

Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed.  Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first, in-the-moment inquiries are giving customers the ability to do more than discover options and solutions. They’re guiding them to optimize forthcoming real-world experiences. […]
By : Content Team | Jun 26, 2018

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick and […]
By : Content Team | Jan 4, 2018

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of local search. More than three-quarters of location searches on a smartphone result in visit to a physical store within a day, according to Google […]
By : Content Team | Nov 9, 2017
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Social Media Marketing Headlines

Why marketers need to reevaluate their Facebook strategies

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. For starters, Facebook has placed limits on access by third-party applications. The new apps that use “Facebook Login” (via Facebook Login API), will no longer […]
By : Content Team | Jul 19, 2018

Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]
By : Content Team | Mar 23, 2018

How brands can leverage Facebook Groups to improve engagement

Facebook has decided to update their algorithm to highlight meaningful interactions from family and friends over Pages. This is affecting the organic reach for Pages that won’t be able to reach the same audience anymore.Brands and marketers have immediately started thinking how to maintain a successful Facebook strategy. The key phrase in Facebook’s update was […]
By : Content Team | Feb 18, 2018

How can I tell if my social media strategy is generating results?

It’s common to wonder whether your social media strategy is really generating the results you had in mind.According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge.What makes a social media strategy successful?Every goal can be measured by different KPIs, but they […]
By : Content Team | Dec 7, 2017
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Email Marketing Headlines

What are the most important features for an email marketing platform?

There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of all email marketing platforms for your business. However, it can be time-consuming and you may soon realize that you don’t necessarily need all these […]
By : Content Team | Apr 30, 2019

Where Should You Make Your Email Marketing Investments in a Changing Industry?

In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spending their budgets as a broad shift occurs in the email landscape. While the graphic above tells part of the story, let’s look at […]
By : Content Team | Mar 11, 2019

Unlocking email marketing’s full potential with the human touch

On May 1, 1978, a marketing manager named Gary Thuerk wrote an email to 400 ARPAnet users promoting Digital Equipment Corporation computers. Later billed “The Father of Spam,” Thuerk pioneered email marketing by sending the world’s first digital, commercial mass communication. (It was mass communication at the time; did you have an email address in 1978?)Thuerk’s […]
By : Content Team | Nov 14, 2017

What does the future hold for email? We asked our readers

To find out, we sent out a survey to our subscriber base with six questions about email, the role it plays in the modern marketing strategy, how marketers feel about their grasp on the world of email martech, and whether email is at risk of being disrupted by instant messaging.Here’s what we found out.Personalization is […]
By : Content Team | Oct 2, 2017
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