Online Marketing Headlines

How retailers struggle between data privacy and personalization

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBR Insights and payments solutions provider Valitor. The resulting survey indicates retailers are making some progress, but generally they have not exerted the necessary […]
By : Content Team | Jan 14, 2020

Retailers leverage customer data to drive personalized experiences

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others. But about three-quarters of the respondents expect to get a centralized CDP or already have one. Additionally, the report said, […]
By : Content Team | Jan 10, 2020

The path to owning influencer marketing in 2020 is just 6 steps

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; and Celebrity. Micros offer niche markets and authentic voices, while Megas offer agency-style content and a very broad reach. Macros clearly sit somewhere in […]
By : Content Team | Jan 2, 2020

Three steps on how to get personalization right

30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Personalized marketing is about delivering a positive user experience, so marketers should see it as one of the many tools to enhance that […]
By : Content Team | Dec 20, 2019
Read More Online Marketing news...


Search Engine optimization Headlines

How Alexa and Siri are changing SEO: AI and Voice Search

The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]
By : Content Team | Jul 24, 2018

Customers are obsessed with digital research to optimize their real-world experiences

Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed.  Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first, in-the-moment inquiries are giving customers the ability to do more than discover options and solutions. They’re guiding them to optimize forthcoming real-world experiences. […]
By : Content Team | Jun 26, 2018

How Airbnb is putting AMP at the core of its digital strategy

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices.Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick and […]
By : Content Team | Jan 4, 2018

Reviews and refinement: Using customer reviews to identify areas for improvement

The holidays are just around the corner and to make the most out of the most wonderful (and lucrative) time of the year, it’s crucial that marketers understand the impact of local search. More than three-quarters of location searches on a smartphone result in visit to a physical store within a day, according to Google […]
By : Content Team | Nov 9, 2017
Read More Search Engine Optimization news...


Social Media Marketing Headlines

Five key social media trends that will shape 2020

We’re gearing up towards a new year that is full of challenges and opportunities for marketers and leaders who want to make the most of social media. 2019 was a very interesting year for social media marketing both in terms of the rising trends but also the emerging technologies that got us thinking of the […]
By : Content Team | Dec 26, 2019

Why marketers need to reevaluate their Facebook strategies

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. For starters, Facebook has placed limits on access by third-party applications. The new apps that use “Facebook Login” (via Facebook Login API), will no longer […]
By : Content Team | Jul 19, 2018

Facebook Watch takes on YouTube – and the global TV market

Facebook’s announcement of its Facebook Watch video service is a clear bid to ramp up its ad revenue by tapping into the lucrative TV market. After a slow-but-steady start for IGTV, has Facebook learned crucial lessons that will help Watch gain a loyal audience? Facebook’s newest feature, Watch, will host a range of original, TV-like content (both live […]
By : Content Team | Mar 23, 2018

How brands can leverage Facebook Groups to improve engagement

Facebook has decided to update their algorithm to highlight meaningful interactions from family and friends over Pages. This is affecting the organic reach for Pages that won’t be able to reach the same audience anymore.Brands and marketers have immediately started thinking how to maintain a successful Facebook strategy. The key phrase in Facebook’s update was […]
By : Content Team | Feb 18, 2018
Read More Social Media Marketing news...


Email Marketing Headlines

Email-focused personalization is top priority for marketers

30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal […]
By : Content Team | Dec 23, 2019

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy, becoming more sophisticated at leveraging data to better understand customers and maximize engagement with them The partnership with Phrasee saw JOANN achieve 10% […]
By : Content Team | Nov 21, 2019

What are the most important features for an email marketing platform?

There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of all email marketing platforms for your business. However, it can be time-consuming and you may soon realize that you don’t necessarily need all these […]
By : Content Team | Apr 30, 2019

Where Should You Make Your Email Marketing Investments in a Changing Industry?

In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spending their budgets as a broad shift occurs in the email landscape. While the graphic above tells part of the story, let’s look at […]
By : Content Team | Mar 11, 2019
Read More Email Marketing news...