Online Marketing Headlines
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Let’s build your B2B video marketing strategy based on these examples - ClickZ Author Kateryna Novatska Date published July 7, 2020 Categories 30-second summary: As videos have emerged to be the most consumed form of content, it is imperative for businesses, both big and small, to build a viable video marketing strategy. There is a […]
Why brands need to take a strategic approach to personalization - ClickZ Author Jean-René Boidron Date published July 6, 2020 Categories 30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized journey when they interact with brands digitally and 80% […]
The siloed approach to marketing is on its last legs - ClickZ Author Ross Shelleman Date published July 6, 2020 Categories 30-second summary: Marketers that have historically approached creative, media, and planning in silos are finding it harder to make adjustments at the pace that a crisis requires. Data now provides the connective tissue to […]
Cost of common digital CX frustrations, and how to prevent them - ClickZ Author Shane Phair Date published July 3, 2020 Categories 30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as the most important piece. While complex, interactive experiences […]
Search Engine optimization Headlines
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Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy Author Kamaljeet Kalsi Date published June 20, 2020 Categories 30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts […]
30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’s update has impacted the popular snippets that used to attract a high volume of site clicks. Thus, it’s not necessarily useful to aim […]
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]
Google recently assembled key findings. With the power of mobile devices, customers are officially research-obsessed. Real-time research is now part of the customer experience, preceding, and shaping real-world events These emerging, mobile-first, in-the-moment inquiries are giving customers the ability to do more than discover options and solutions. They’re guiding them to optimize forthcoming real-world experiences. […]
Social Media Marketing Headlines
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Five changes in social advertising for brands during COVID-19 - ClickZ Author Tereza Litsa Date published July 1, 2020 Categories 30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and […]
30-second summary: Volume Nine has created a detailed guide on how to build your engagement checklist for all social media platforms. Social media engagement should not be challenging especially if you work on an engagement strategy. Look at all the social media channels and explore how you can boost your engagement with a series of […]
30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. AMA (Ask me anything) sessions are one popular way to go live and attract an audience. Contests and […]
30-second summary: Consumers are inundated with adverts everywhere they go–brands need to be smarter if they’re to attract attention Traditional forms of advertising are increasingly ineffective, whilst influencer marketing is on the rise Influencers are viewed as experts in their chosen area and so their endorsement acts as a form of social proof (which quickly […]
Email Marketing Headlines
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30-second summary: A new survey of its users by retail marketing platform Bluecore finds that targeted email personalization will be a top priority for marketers in the 2020s. The survey points to the need for a better definition of the different kinds of personalization, especially when compared to Gartner’s recent dismissal of the future appeal […]
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level JOANN re-evaluated its brand strategy, becoming more sophisticated at leveraging data to better understand customers and maximize engagement with them The partnership with Phrasee saw JOANN achieve 10% […]
There are numerous features in every email marketing platform. How can you find the most important features for your business? It’s tempting to try out all the new shiny features of all email marketing platforms for your business. However, it can be time-consuming and you may soon realize that you don’t necessarily need all these […]
In Part 1 I looked at the past and present state of email marketing budgets. In Part 2 of this series I will dive deeper into where email marketers are actually spending their budgets as a broad shift occurs in the email landscape. While the graphic above tells part of the story, let’s look at […]