Online Marketing Headlines


 

Marketers: Shake up your strategies in 2020

30-second summary: Remarketing is your friend: The common myth is that remarketing is a form of stalking consumers who previously interacted with your brand, but when done correctly, it can be very beneficial and 90% of marketers would agree. Going beyond personalization: By adjusting efforts like the timing of push notifications, the mediums being used to deliver […]
By : Content Team | Feb 17, 2020

UJET report: Brands should add text/message and have “identical support” across channels

30-second summary: A new report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for more texting/messaging. While there are still age-related differences across channel use, the interest in more texting/messaging support applies across ages. Multi-channel communications are becoming the norm […]
By : Content Team | Feb 17, 2020

Practical advice from Wix to help agencies increase productivity

30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the same with less. With productivity, you’re trying to do more with the same. The three productivity zones for agencies are workflow, resource management, and […]
By : Content Team | Feb 7, 2020

4 branding lessons from most talked about 2020 Super Bowl ads

30-second summary: Asked what they look forward to about the Super Bowl, 20 percent of respondents in a recent survey said it’s the ads. That’s second only to watching the actual game. Selligent Marketing Cloud’s CMO, Niki Hall, highlights the biggest marketing and branding lessons from this year’s top Super Bowl ads: Lesson #1: Don’t […]
By : Content Team | Feb 7, 2020
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