Online Marketing Headlines


 

The context marketing revolution: 4 steps to mastering modern marketing

The context marketing revolution: 4 steps to mastering modern marketing - ClickZ Author Charlie Braithwaite Date published March 31, 2020 Categories Digital Marketing Strategies 30-second summary: Modern marketing revolves around solving customers’ individual pain points. In the age of infinite media, brands need to cut through the noise by providing seamless, highly personalized customer experiences. […]
By : Content Team | Mar 31, 2020

CMO confession #1: Who cares about MQLs?

CMO confession #1: Who cares about MQLs? - ClickZ Author Latane Conant Date published March 30, 2020 Categories 30-second summary: For marketers, setting your sights on opportunities, pipeline and revenue ensures better alignment with your revenue team peers in sales and customer success. That shifts us away from MQLs, which are still the lifeblood of […]
By : Content Team | Mar 30, 2020

Opportunities are coming as third-party cookies are phased out

Opportunities are coming as third-party cookies are phased out - ClickZ Author Ken Nelson & Alex Kelleher Date published March 30, 2020 Categories 30-second summary: Individuals crave more transparency and control and struggle with a perceived lack of consent. Consumers don’t always appreciate hyper-targeted ads. The end of third-party cookies is potentially the reset the […]
By : Content Team | Mar 30, 2020

How realistic strategic planning can help SMBs support annual performance goals

How realistic strategic planning can help SMBs support annual performance goals - ClickZ Author Jacqueline Dooley Date published March 27, 2020 Categories 30-second summary: Keap is an email marketing and sales platform for SMBs with CRM tools that include: SMS text management, appointment scheduling, and invoice/payment automation. Keap’s sales-focused tools include pipeline management and marketing […]
By : Content Team | Mar 27, 2020
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