Online Marketing Headlines


 

How retailers struggle between data privacy and personalization

30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBR Insights and payments solutions provider Valitor. The resulting survey indicates retailers are making some progress, but generally they have not exerted the necessary […]
By : Content Team | Jan 14, 2020

Retailers leverage customer data to drive personalized experiences

30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others. But about three-quarters of the respondents expect to get a centralized CDP or already have one. Additionally, the report said, […]
By : Content Team | Jan 10, 2020

The path to owning influencer marketing in 2020 is just 6 steps

30-second summary: Influencer marketing specialists Linqia launched a playbook to help businesses strategize in 2020. According to Linqia there are five different types (or tiers) of influencer: Nano; Micro; Macro; Mega; and Celebrity. Micros offer niche markets and authentic voices, while Megas offer agency-style content and a very broad reach. Macros clearly sit somewhere in […]
By : Content Team | Jan 2, 2020

Three steps on how to get personalization right

30-second summary: Gartner predicts that by 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. Personalized marketing is about delivering a positive user experience, so marketers should see it as one of the many tools to enhance that […]
By : Content Team | Dec 20, 2019
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