Online Marketing Headlines


LinkedIn report: Many marketers are measuring ROI wrong

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI. That’s the key takeaway from a new study by LinkedIn of 4000 digital marketers on its platform, with the results summarized in a blog post today. The surveyed marketers came from a variety of verticals across 19 countries, and […]
By : Content Team | Oct 29, 2019

96% of global consumers expect brands to respond within 24 hours to an issue

Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions. Content produced in collaboration with Selligent Marketing Cloud. The connected consumer […]
By : Content Team | Oct 15, 2019

Gartner: Marketing budgets fall for the first time since 2014

Marketing budgets fell below 11% of company revenue this year for the first time in five years, according to Gartner’s latest annual “CMO Spend Survey” [registration required]. In spite of the drop — from 11.2% to 10.5% this year, 61% of CMOs expect their budgets to rebound next year. But the bad news is that […]
By : Content Team | Oct 3, 2019

A dissection of modern-day event marketing strategies

If you need a case study into the impact of digital transformation on marketing, events are a great place to start. Printed magazines and billboards were once the joint-champions of event promotion. A new, data-driven era is now sweeping into the industry, bringing an increased emphasis on personalization, measurement and, of course, ROI. If you’re […]
By : Content Team | Sep 26, 2019
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