Online Marketing Headlines


 

How Pardot optimized their website into a lead generation machine

Salesforce has recently made website optimization updates to Pardot.com which have effectively generated 12% more traffic, 15% more conversions and 29% more leads. Now, they want to show you how they did it. Pardot is a division of Salesforce focused on marketing automation and lead nurturing for the B2B sector. Source: Salesforce ClickZ will be […]
By : Content Team | Sep 4, 2019

Marketers shouldn’t have to choose between data and creativity

Most of us have heard of the “left-brain, right-brain” theory of how the human mind functions. The right side of our brain is supposed to be creative and intuitive, while the left side of our brain is supposed to deal with logic and reason. Therefore, in the common understanding, the right side of the brain […]
By : Content Team | Aug 22, 2019

The creative’s critical role in online-to-offline customer experiences

Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every company’s digital transformation. As the technologies and platforms in which you engage customers change — moving from a tactile brick-and-mortar store experience to AI-driven, highly personalized interactions, many elements of […]
By : Content Team | Aug 13, 2019

Using predictive modeling to plan your 2020 marketing strategy

Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of […]
By : Content Team | Jul 31, 2019
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