10 Ways to Find Common Ground With Your Social Media Audience
There’s an art and a science to social media, and brands should take note of followers’ trigger points and hot buttons. True story. I was having lunch with a colleague of mineRead More…
What Does Facebook's New Algorithm Mean for Content Marketers?
With Facebook giving users more control of what they see in their News Feed, they’re likely to remember their closest friends, but they may not necessarily remember their favorite brand pages. FacebookRead More…
Newell Rubbermaid: Maximizing Social Impact with Minimal Budget #SESAtlanta
Phil Kinzler, senior manger of digital marketing for Newell Rubbermaid, spoke at SES Atlanta about how to leverage social media for minimal cost. Social media campaigns have become content marketing campaigns, withRead More…
Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
This week on Twitter kicked off with the Women’s World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspired other notable brand Tweets. Defeating JapanRead More…
Why Weibo Still has a Role to Play for Brands
Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Is Sina Weibo still important for brands? That’s aRead More…
Siam Commercial Bank Turns to Stickers for Brand Engagement
A cute purple monkey has little to do with a major financial institution. However, Siam Commercial Bank has seen success on Line with its playful Nong Easy stickers. Stickers have helped theRead More…
Instant Messaging to Overtake Email as Biggest Digital Communication Platform
Over 160 trillion instant messages will be sent by 2019, according to research from Juniper. Instant messages (IM) sent on platforms such as WhatsApp, Facebook Messenger and Snapchat will overtake email toRead More…
Nike Takes the Women’s World Cup with #NoMaybes
Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike’s success? The U.S. Women’s National Soccer Team had a 5-2 victoryRead More…
Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail
This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton’s scored a major emoji win on #CanadaDay. This week was a seriesRead More…
5 Questions in 5 Minutes With Facebook
At Cannes Lions, ClickZ caught up with some of Facebook’s executives to talk about mobile, Instagram and more. Hot on the heels of Facebook’s announcement at Cannes Lions that it will beRead More…