Social media’s evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign. With social influencers creating loads ofRead More…
Twitter’s falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? With Twitter shares at anRead More…
Facebook is going to give businesses some social customer support power that is usually provided by external management tools. In order to provide a more integrated shopping experience, Facebook is adding aRead More…
Because not all people in technology or marketing are created male, or treated equally. Women in technology companies have made a stand on Twitter, embracing and sharing images of themselves with theRead More…
Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom-made lunch box. A recentRead More…
This week, Twitter mourned the death of Cecil the Lion, Kraft Dinner changed its name, and brands celebrated #FriendshipDay. This week, the death of Cecil the Lion, a world-famous lion living at HwangeRead More…
After an eMarketer forecast predicted Instagram’s revenue soon outpacing Twitter, and Twitter’s disappointing Q2 reports, many marketers may shy away, which could be a big mistake. While it’s been a banner weekRead More…
In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Facebook’s Q2 reports show that the company’s mobileRead More…
All digital marketers should keep the following four social media terms in their vocabulary. Social media, like every other marketing initiative (and some would even argue more so), is full of buzzwords.Read More…
Merchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Communication in the 21st century has become increasingly removed from physical reality.With the advent of social networks andRead More…