Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. “User-generated content” (UGC) may have becomeRead More…
Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view? As Facebook’sRead More…
This week #pizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more. #PizzaRat dove intoRead More…
The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Shortly after 14-year old inventor Ahmed Mohamed was arrested because his homemade clock was mistaken forRead More…
The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should be clearly labeled to distinguish between what is paid advertising and what isRead More…
In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Facebook’s chief executive officer (CEO) Mark Zuckerberg posted his first live streamRead More…
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app. As socialRead More…
While holidays always bring out brand Tweets, Labor Day was drowned by the attention Apple received on Twitter, where the hashtag for its annual event was trending for two straight days. BecauseRead More…
We Are Social’s Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. When it comes to creating strong social campaigns, one goodRead More…
Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It’s predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than TwitterRead More…