Brands tweet about trending topics all the time, but they don’t always use the platform’s powerful reach in order to promote themselves beyond a Twitter conversation. Brands tweet about trending topics allRead More…
If this visual initiative takes off, which would allow Facebook users to comment with emoticons, marketers will have more data to analyze around their paid posts. Last week, Facebook unveiled six emoticonsRead More…
Whether it’s a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here’s a step-by-step guide for dealing with the fallout. Brands are only… well, they’reRead More…
Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. The Martian may have premiered in September, but this week, NASA effectivelyRead More…
Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Last month when Google set up theRead More…
To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. I was having lunch in LondonRead More…
Between Google’s news and Facebook’s outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week – we’re calling Dunkin Donuts the winner. Tech giantsRead More…
Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn’t for every brand. Find out what industry participants think about the platform. Snapchat has evolved from aRead More…
Fast food bucks today’s healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes.Read More…
Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Instagram is perhaps oneRead More…