This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. Grey HatRead More…
While a targeted PPC campaign can certainly help boost your traffic, it’s not immune to click fraud, which can waste up to one-fifth of your budget. How would you feel if upRead More…
The display network can be inconsistent – so when deciding which sites you shouldn’t serve, it’s important to focus on performance, brand match, and the placement’s content and audience. The display networkRead More…
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns. Staying ahead of theRead More…
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. In 1938, using the technologyRead More…
A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, while reaching a wider audience. Just like art orRead More…
The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Pinterest has streamlined its search interface, in addition to adding trending topics and spellcheck.Read More…
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. SocialRead More…
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Marketers should consider the manyRead More…
Today’s consumers are savvy online shoppers and won’t bother with websites they don’t find user-friendly or don’t trust. PPC isn’t just about jumping into Google AdWords or Bing Ads, setting up anRead More…