Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity. Allrecipes.comRead More…
Content scored high in Moz’s biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, but industry experts believe we’ll beRead More…
Amazon has implemented its own site-specific digital advertising search tool – Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program’s capabilities. If you hadn’t heard already, AmazonRead More…
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com’s visual search partner Slyce scans the site and presents its closest pairs. Through a partnership withRead More…
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Over the past few weeks Google has been sending notificationsRead More…
Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google isRead More…
Searchmetrics’ recent report about Google’s ranking factors falls in with this columnist’s “5 R’s” SEO summary, and demonstrates the growing focus on content over keywords. Since 2012, Searchmetrics has developed a reportRead More…
Key SEO tools to power a content marketing campaign. Content marketing is becoming more important than ever before. But getting it to work properly involves some level of work beyond the creationRead More…
Some PPC agencies will promise the world or be very secretive about their strategies – these things may not be deal-breakers, but they should raise red flags as you try to findRead More…
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. When the WorldRead More…