Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. A Sprite summer initiative is using digital channelsRead More…
In exchange for advertising and environmental credibility, brands like Whole Foods and Macy’s are funding the electric car charging stations that will soon be all over the West Coast. Consumers on theRead More…
If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. The Federal Trade Commission (FTC) is warning publishers to clearly label native ads theyRead More…
Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Last month the United Nations (UN) hosted the Media for SocialRead More…
In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. In Part I, we discussed the rise of mobileRead More…
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. It’s not the first time you’ve heard it: when it comesRead More…
Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Today I had a sense of déjà vu as I read about ad-techRead More…
Despite the self-admittedly clickbait title, this columnist’s new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse. Why would a person whoRead More…
McKinsey’s David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. In the first installment of this videoRead More…
The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. eBay has revealed Promoted Listings inRead More…