Content Tips for an E-Commerce Website
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. In a recent poll online marketers were asked which single digitalRead More…
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. In a recent poll online marketers were asked which single digitalRead More…
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. On Friday, YouTube revealed YouTube Gaming, an app and website debuting this summerRead More…
UK technology company Intelligent Environments launches world’s first emoji-only passcode. Is this a trend of things to come? Emojis are making their way to passwords, signalling a trend that that this couldRead More…
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Search, social, video, newsfeed, display and now native ads: The amountRead More…
Data algorithms should be focused on that one metric you need most – the “golden metric” – which also happens to be the one metric complex analytics often leave out. Call itRead More…
Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. News flash! The Asia-Pacific region does not exist. OK, it does existRead More…
In an ever-changing digital advertising space, marketers who don’t get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. With advances in technology and constantRead More…
Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. A Sprite summer initiative is using digital channelsRead More…
In exchange for advertising and environmental credibility, brands like Whole Foods and Macy’s are funding the electric car charging stations that will soon be all over the West Coast. Consumers on theRead More…
If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. The Federal Trade Commission (FTC) is warning publishers to clearly label native ads theyRead More…