The Data Conundrum
The real world of data in advertising is complex and varied – is it available, not available or does it need to be generated in a customized way? Data as a wordRead More…
Can Snapchat Help McDonald's Combat its Millennial Problem?
Snapchat is very popular with Millennials, while McDonald’s is not. Could McDonald’s glean some of that popularity, being the first brand to use the platform’s geolocation filters? On Monday, McDonald’s became theRead More…
Is Your Brand Experience Strong Enough?
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Brands strive to give consumers an experience theyRead More…
Content Tips for an E-Commerce Website
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. In a recent poll online marketers were asked which single digitalRead More…
Competition Between YouTube Gaming and Twitch Starts at E3
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. On Friday, YouTube revealed YouTube Gaming, an app and website debuting this summerRead More…
Emojis to Be Used on Password Protection Sites
UK technology company Intelligent Environments launches world’s first emoji-only passcode. Is this a trend of things to come? Emojis are making their way to passwords, signalling a trend that that this couldRead More…
Why Brands Need to Invest in Experiential Marketing
With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Search, social, video, newsfeed, display and now native ads: The amountRead More…
One Metric is All You Need
Data algorithms should be focused on that one metric you need most – the “golden metric” – which also happens to be the one metric complex analytics often leave out. Call itRead More…
Defining the Marketing Complexities of APAC
Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. News flash! The Asia-Pacific region does not exist. OK, it does existRead More…
3 Digital Advertising Trends You Must Pay Attention To
In an ever-changing digital advertising space, marketers who don’t get on board with mobile video advertising, native advertising and analyzing consumer behavior will be left behind. With advances in technology and constantRead More…