In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Startups are not only transforming marketing at Unilever, but they’reRead More…
The Super Bowl’s most popular ad was a hit on social media, but there was a lack of relevance that didn’t translate to a brand lift, according to recent research. Right alongsideRead More…
Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Consistency is gold on the social web. A fantastic restaurant withRead More…
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. China is still years awayRead More…
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It’s this same wealth of information,Read More…
How to achieve that one-to-one connection as your customers navigate across channels. When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but alsoRead More…
Competitive intelligence is a hot topic, but how are small businesses using this data to grow? According to Kim Cooper, Senior Marketing Manager at Alexa: “Getting insight into the strategies of theRead More…
After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. For the last two months, I have been spending 10Read More…
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Last week, Spotify made a noteworthy move in theRead More…
Google Analytics is useful, and it’s free, but getting the most out of this tool can be enhanced with the following tips. One of the great things about Google Analytics, other thanRead More…