Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Now that annual rosé consumption quotas haveRead More…
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. In the late ‘60s and early ‘70s weRead More…
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. In the late ‘60s and early ‘70s weRead More…
It’s game on as big Asian brands pursue their globalization strategies. I recently spent a week in New York with one of our larger clients in Asia, looking to enter the U.S.Read More…
A roundup of new hires and promotions in the digital marketing industry during June. This past June, major players like Twitter and Microsoft had management shakeups. Who was in and who wasRead More…
If you want to see the future of business, you have to watch the people who follow — not just follow the industry, but also individuals. Last month, I described the improbableRead More…
Many marketers use recycled content to keep consumers happy. But there’s a plenty of wrong ways to do “content recycling.” Search engines – and humans, too – reward fresh, unique content. ContentRead More…
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Having worked agency side in Europe and Asia for most of my career,Read More…
Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Matt Britton, chief executive officer (CEO) of global agencyRead More…
Modern marketers embrace analytics as critical to their business operations – that’s a given. We take careful steps to learn about our customer bases, run small tests, build forecasts, and analyze thirdpartyRead More…