Media and technology are continuing to merge providing business opportunities that will engage customers in new ways. Digital marketing transformation is occurring within enterprise companies across the globe as they seek toRead More…
Real-time marketing is growing in popularity in China. See how brands like McDonald’s, Durex and Xiaomi are using it on Weibo. If you are a social network user in China, you wouldRead More…
Building out call center processes and marketing automation techniques can provide exponential benefits for your company. When you hear “omni-channel” or “multichannel” marketing, what do you think of? Perhaps, like many marketers,Read More…
Jennifer Wolfe | July 14, 2015 | Comments Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? WordPress hasRead More…
Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig’s recipe for success. Truffle Pig was the unlikely term onRead More…
Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access. Many perceive settingRead More…
In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. There is a paradigm shift in the financial services industry occurring inRead More…
The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on “What should I do?” rather than “What did/may happen?” Though predictive analytics and data mining areRead More…
Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Let’s take a look at one ofRead More…
In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable marketing to drive business growth. Technological innovations have hadRead More…