A few things this columnists expects to see take off more next year include search branching out, Snapchat becoming a standard marketing platform, and Oculus Rift reshaping e-commerce. It’s the summer ofRead More…
Understanding the needs, wants and opportunities data presents is commercially critical to all of us. We have all been there before… Being asked to deliver or receive a spreadsheet of numbers, oftenRead More…
Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. The number of Internet users across 35 Asian countries and regions stands atRead More…
Retargeting has traditionally been about who’s converted and who hasn’t. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Guest column byRead More…
Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off? Having seen the pizza industry introduce many crazy spreads and novelty recipes,Read More…
Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. There’s no questioning the link between advertising and human emotion. Brands can excite consumersRead More…
Generic marketing is no longer an option in the digital age. Personalization and behavioral intent – thinking about consumers’ mindsets, rather than their demographics – are crucial for success. It isn’t enoughRead More…
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Retailers have long relied on the back-to-school season to boost their sales. However, 2015Read More…
In this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company has used this strategy to engage consumers, create conversation, andRead More…
Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Just a few months after being acquired by Verizon, AOL has made its first bigRead More…