Amazon to Abandon Adobe Flash Next Month
Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Amazon will stop accepting Flash ads on its website orRead More…
Minimize Pricing Pain and Increase Conversion
In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and ultimately increase conversion. You have slaved over your product orRead More…
The Ultimate Marketing Plan: Revisited
Summer isn’t over yet, but now is the time to start planning your marketing strategy for the year ahead. Summer is almost over and you want to squeeze in a couple moreRead More…
How to Develop Your Own Powerful Online Brand
How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand – you. WhenRead More…
The Importance of Conversations With Consumers
Direct communication between brands and consumers is invaluable. Here’s how consumer insights can enhance marketing strategy and create campaigns of substance. CRM, surveys, panels, primary research – today’s marketers have developed anRead More…
Service Before Product When it Comes to User Micro-Moments
Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Google has published a number of videos recently about how its products and servicesRead More…
Getting the Most Out of Your Agency
It’s a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the relationship. HavingRead More…
Rise Of the Authenticators
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? The digital ad business faces twoRead More…
The End of an Era: One-to-One Marketing Is Dead
You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Last week I sat on a panel atRead More…
Marketers: What’s On Your Tech Chart?
Tech charts visually outline a company’s assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. It is no secret thatRead More…