Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand theRead More…
Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. 9/11 was life-changing for Eric Harris. Before the tragedy, he was a directorRead More…
Using proxies such as clicks is no longer valid in this multi-device world. Facebook’s Nadia Tan explains why it’s time to say goodbye to click-based measurements. I have a saying. If aRead More…
When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. It’s exciting toRead More…
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. WPP’s media buying arm GroupM has formed a globalRead More…
Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Auto brands have a long history with film.Read More…
In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Parenting advice is everywhere. But British baby product manufacturer Tommee TippeeRead More…
Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. As shiny, pretty, kind of useless objects go,Read More…
As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. In the past, multicultural marketing has been secondary to many companies’Read More…
The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. The Interactive Advertising Bureau (IAB) in the U.K. has beenRead More…