How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Storytelling has been part of advertising since theRead More…
Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers. For websites and social media, most marketers measure engagementRead More…
Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Brands should adopt Hollywood-style storytelling formulas to develop stand outRead More…
Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Today’s customers have more content at their fingertips than ever.Read More…
Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live Singapore. Getting buy-in from senior management, crafting a strongRead More…
Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? More than 80 percent of new moms in the U.S. are millennials, according to 2015 statsRead More…
From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. A logo is the face of any brand. Good logos are a symbolic representationRead More…
People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Authentic stories help you build emotional connections with customers. But how can you relateRead More…
If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Speaking at the Association of National AdvertisersRead More…
Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Holiday marketing is wellRead More…