Everyone knows that social media influencers are often better at reaching people than celebrities. Here are five steps for implementing campaigns with them. Influencer marketing is all the rage. Because social mediaRead More…
In spite of the rapid progression of technological developments, the evolution of marketing’s creative process remains stunted. These strategies encourage growth in this area. Speed is all around us – the thrillRead More…
Stephanie Meyer is the woman behind GE Healthcare’s successful marketing automation initiative. Here’s how her team modernized and consolidated the company’s marketing tools. By modernizing and consolidating more than 100 marketing systemsRead More…
Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, his social following, and Mario Lopez. There’s a first timeRead More…
If the CMO is supposed to foster customer relationships through personalized experiences and ultimately drive digital transformations, should the role of CDO even exist? While the intent behind the chief digital officerRead More…
New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Introducing a well-known U.S. foreign exchange trading brand to the marketsRead More…
In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant. Over the last decade, companiesRead More…
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October. Now that Halloween has come and gone, it’s timeRead More…
Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Webinars are an effective way to communicateRead More…
With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here’s how its use of digital marketing contributes to this success.Read More…