Do you know when to call in the email experts?
Email is a veteran in comparison to other digital marketing channels, but it’s still an evolving medium. When errors occur, avoid Googled DIY solutions and call in the experts. Email is noRead More…
Email remains the 'best' channel for customer service
A new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Email is the most effective customer service channel, according toRead More…
Email testing and optimization: an in-depth look into what works
It’s imperative that marketers regularly take time to assess email marketing programs to optimize campaign strategy. Use these tips to effectively begin the testing process. Guest column by Ryan Phelan, Adestra. I’veRead More…
Frequency matters: 5 keys to finding the 'Goldilocks Zone'
Finding the right balance of communication frequency for email campaigns can be complex. Here’s how to ensure that subscribers are receptive to your messages this holiday season. We’re heading rapidly towards theRead More…
The 7 commandments of monetizing your subscriber base
How proper content monetization can greatly increase your bottom line. Despite innovation in other forms of online advertising, email remains the most powerful tool for generating ad revenue. With the near-global adoptionRead More…
How to construct the perfect marketing email
“Perfect” is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make theRead More…
Setting up email CRM to drive the purchase journey
As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce. Customer relationship management (CRM) is making a comeback.Read More…
What's the best email frequency and how do you find it?
The temptation to email more often is understandable, as it can mean more sales. However, marketers need to find a balance between sending too many and not enough email. The question ofRead More…
Go live! The top 5 open-time personalization testing opportunities
What is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engagement by using these five tips. Over the past few years,Read More…
How to earn Cubs status for your email program
Successful email programs are contingent upon their ability to drive and sustain brand loyalty with subscribers. Assess these fundamental aspects of your strategy to improve your stats. As a lifelong fan ofRead More…