Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. We were all kids once. And one of the best things aboutRead More…

As retailers plan their sales for the upcoming holiday, what can they do to ensure relevant email marketing that doesn’t seem to cheaply hop on the holiday bandwagon? Memorial Day is quicklyRead More…

Using smart data in your email marketing efforts can help boost the performance of your campaigns. “Big data” is often seen as the boogeyman of marketing – and in truth, I’m notRead More…

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to stronger engagement. As so many consumers use mobile to make purchasingRead More…

ClickZ recently spoke with the teams behind both Barack Obama’s and Mitt Romney’s presidential campaigns. Here’s how email marketers can win inboxes like the political pros. In an election year, political campaignsRead More…