Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Earlier thisRead More…
Pinterest has unveiled transactional pins. Will its “Buy Button” work better than Twitter’s and Facebook’s version? Pinterest has already offered a slew of paid advertising units. Now the platform is tapping intoRead More…
In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Instagram is expanding its advertising capabilities, making itRead More…
Product page abandonment emails remind consumers what they were looking at earlier. They’re similar to cart abandonment emails, but not nearly as popular, though they ought to be. You’ve probably heard aRead More…
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. It’s not the first time you’ve heard it: when it comesRead More…
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Facebook has added support for OpenPGP keys on its email alerts in a bidRead More…
Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Today I had a sense of déjà vu as I read about ad-techRead More…
Despite the self-admittedly clickbait title, this columnist’s new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse. Why would a person whoRead More…
The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Twitter has added automatedRead More…
This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Twitter got pretty summery this week, which was appropriate, since Monday was Memorial Day.Read More…