Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Last week I had theRead More…
Most people don’t seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. By guest columnist Matt McGowan, GoogleRead More…
The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. The global launch of Facebook Lite forRead More…
If publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. The Federal Trade Commission (FTC) is warning publishers to clearly label native ads theyRead More…
While big data is helpful to marketers, “little data,” such as inbox placement rates and authentication results, often identifies problems faster for email marketers. Email marketers can get lost in the noiseRead More…
Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Last month the United Nations (UN) hosted the Media for SocialRead More…
In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. In Part I, we discussed the rise of mobileRead More…
This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Twitter was a huge source of news this week. On Monday, #CallMeCaitlyn broke President Obama’s record by gainingRead More…
While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn’t be ignored. By now it likely you’ve heardRead More…
Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press “send.” Last year, I wrote anRead More…