Snapchat is very popular with Millennials, while McDonald’s is not. Could McDonald’s glean some of that popularity, being the first brand to use the platform’s geolocation filters? On Monday, McDonald’s became theRead More…
As consumers spend more and more time online, brands like Mondelēz and JetBlue are able to stand out by delivering strong brand experiences offline. Brands strive to give consumers an experience theyRead More…
Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. SocialRead More…
LinkedIn’s Nellie Chan offers the following insight into Asia’s affluent Millennials and how to engage with them through social. In Hong Kong, millennials (a person born in the ’80s and ’90s) accountRead More…
While happiness isn’t a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. At a recent conference,Read More…
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Marketers should consider the manyRead More…
Twitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you’ll be able to switch it off. Twitter has followed in the footsteps ofRead More…
Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. As theRead More…
The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. In a recent poll online marketers were asked which single digitalRead More…
YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. On Friday, YouTube revealed YouTube Gaming, an app and website debuting this summerRead More…