Modern marketers embrace analytics as critical to their business operations – that’s a given. We take careful steps to learn about our customer bases, run small tests, build forecasts, and analyze thirdpartyRead More…
In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Startups are not only transforming marketing at Unilever, but they’reRead More…
The Super Bowl’s most popular ad was a hit on social media, but there was a lack of relevance that didn’t translate to a brand lift, according to recent research. Right alongsideRead More…
Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Consistency is gold on the social web. A fantastic restaurant withRead More…
In part one of this series, we looked at what happens to an email marketing message from the point when you hit “send.” Now we’ll follow the email as it reaches itsRead More…
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. China is still years awayRead More…
Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It’s this same wealth of information,Read More…
How to achieve that one-to-one connection as your customers navigate across channels. When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but alsoRead More…
Competitive intelligence is a hot topic, but how are small businesses using this data to grow? According to Kim Cooper, Senior Marketing Manager at Alexa: “Getting insight into the strategies of theRead More…
Millennials may abandon their online shopping carts, but reminder emails should take the right tone – this demographic is far more likely to revisit those carts, even on another device. Retailers haveRead More…