The Moving Middle
As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher. In the late ‘60s and early ‘70s weRead More…
All posts by Content Team
Nike Takes the Women’s World Cup with #NoMaybes
Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike’s success? The U.S. Women’s National Soccer Team had a 5-2 victoryRead More…
The Four Keys to Power in Email
By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive email experience for all. This week, I gave the keynote speech at the MediaRead More…
The Asian Invasion: Creating New Standards
It’s game on as big Asian brands pursue their globalization strategies. I recently spent a week in New York with one of our larger clients in Asia, looking to enter the U.S.Read More…
Digital Marketing People on the Move: June 2015 Roundup
A roundup of new hires and promotions in the digital marketing industry during June. This past June, major players like Twitter and Microsoft had management shakeups. Who was in and who wasRead More…
Tweets of the Week: #CanadaDay Win and #UrbanOutfittersBeLike Fail
This week, consumers took to Twitter to make fun of Urban Outfitters, brands got cheesy for #InternationalJokeDay, and Tim Horton’s scored a major emoji win on #CanadaDay. This week was a seriesRead More…
The Next Generation of Leaders
If you want to see the future of business, you have to watch the people who follow — not just follow the industry, but also individuals. Last month, I described the improbableRead More…
Intelligent Content Recycling
Many marketers use recycled content to keep consumers happy. But there’s a plenty of wrong ways to do “content recycling.” Search engines – and humans, too – reward fresh, unique content. ContentRead More…
The Idiot’s Guide to Running a Digital Strategy
Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Having worked agency side in Europe and Asia for most of my career,Read More…
Spotlight on Matt Britton: How I Built a Youth Marketing Empire
Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Matt Britton, chief executive officer (CEO) of global agencyRead More…