Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Google has published a number of videos recently about how its products and servicesRead More…
Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve. Email certainly has had a colorfulRead More…
It’s a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the relationship. HavingRead More…
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? The digital ad business faces twoRead More…
You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Last week I sat on a panel atRead More…
After a Vanity Fair article suggested that Tinder is contributing to “hookup culture,” the brand created a very public fuss. Meanwhile, Bic managed to accidentally insult women yet again. This week wasRead More…
Tech charts visually outline a company’s assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organize and explain complex data. It is no secret thatRead More…
LinkedIn’s Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. The tools are much more sophisticated, but the philosophy remains: marketersRead More…
When consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com’s visual search partner Slyce scans the site and presents its closest pairs. Through a partnership withRead More…
Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. The back-to-school season is here and the National RetailRead More…