In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts. “Perfection is achieved,Read More…
There is a reason why Tencent’s WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. With 600 million monthly active users, no-one can be inRead More…
This week, Twitter went to the U.S. Open, unveiled McDonald’s latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Twitter had a packed social calendar this week:Read More…
This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Major industry players including Airbnb, Pinterest, Twitter, and Viacom madeRead More…
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience. How urgent is it forRead More…
In the fourth installment of “How Email Works,” Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data. I had intendedRead More…
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. As a web analyst, your role requires you to perform four major tasks: Trend and data reporting AnalyzingRead More…
At MTV’s Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcomingRead More…
Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand’s UGC reaches all customers. Most businesses operating across international borders understand theRead More…
Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. 9/11 was life-changing for Eric Harris. Before the tragedy, he was a directorRead More…