Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools. By now,Read More…
Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. In order to get the most out of content marketing, marketers mustRead More…
Email is a vital tool in distributing content across all channels. In March, Sperry began sending social media “influencers” on fantastic journeys. Over the course of this year, the Odyssey Project willRead More…
Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view? As Facebook’sRead More…
This week #pizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to the U.S., if not more. #PizzaRat dove intoRead More…
ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next “One-Stop Digital” will focus on Content Marketing, starting next week from September 29 to October 1, 2015.Read More…
Here are nine questions to consider as you search for an email agency that can raise the bar on your current messaging program and meet the all the needs of your business.Read More…
The holiday shopping season is right around the corner and marketers are applying the final touches to campaign strategies. Use this checklist to determine how prepared you are. Thanksgiving is only twoRead More…
Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads, cutting contextually relevant content couldRead More…
Imgur’s growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Marketers have long struggled to reach the Millennial male, that elusiveRead More…