U.S. companies are not allowed to transfer the EU citizens’ personal data to the U.S., a decision that will jeopardize both regions’ digital advertising marketplaces, industry experts say. The Court of JusticeRead More…
This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Last September, the biggest recruiting news was perhaps Linda Boff’s promotion to chief marketingRead More…
Can digital marketers collect valuable data by exclusively listening to social chatter? Here’s why it’s important to accumulate and analyze consumer insights from diverse sources. Social listening has been the buzzword andRead More…
One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. As humans, weRead More…
Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience. Brands in China are under increased pressure to deliver consumerRead More…
Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough? Brands are likely to achieve rapid revenue growth andRead More…
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity. Allrecipes.comRead More…
As advertising authorities, it’s important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. We all answer to clients –Read More…
To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. I was having lunch in LondonRead More…
Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content thatRead More…