Yahoo Gemini slows down Q3 paid search growth
Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgetsRead More…
All posts by Content Team
Does an app exist if it is never used?
Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Does an app exist if it is never used? This is a poignantRead More…
10 ways online retailers can use urgency to increase conversions
Creating a sense of urgency in the customer’s mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for free delivery,Read More…
4 ways to create personalized marketing messages
One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. If I were to askRead More…
Tweets of the Week: From #AllDayBreakfast to #GreenPoop
Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. The Martian may have premiered in September, but this week, NASA effectivelyRead More…
Analytics Agencies: What’s the Right Fit?
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Much as in webRead More…
Brand vs. Brand: Social Media Showdowns in World of Marketing
Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge competitors and assert dominance. Last month when Google set up theRead More…
The 3 Reasons Online Advertising Campaigns Fail
There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Whether peopleRead More…
Welcome to the Next Generation of Rank Tracking
To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. The search engine ecosystem is rapidly changing, so it might beRead More…
Email Primetime: Connect with Customers on Their Schedules
When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. TimingRead More…